Earplugs might not sound like a big environmental problem, but when you discover that the world manufactures 40 billion of them a year (If laid end-to-end, 40 billion earplugs would stretch over 2.4 million miles, which is enough to wrap around the Earth nearly 100 times.
To this day, single-use earplugs are still made of petroleum-based materials, mostly PVC, which are endocrine disrupting, cancer-causing, and cause environmental harm. We saw an opportunity to fix this problem to not only make a less harmful product, but one that actually regenerates the health of the planet with every use.